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An online storefront for a Lakme Fashion Week-featured prêt label, converting runway attention into direct online sales.
Whimsical by Shica
E-Commerce
An online storefront for a Lakme Fashion Week-featured prêt label, converting runway attention into direct online sales.
Whimsical by Shica, founded by designer Shikha Dass Ghalsasi, produces hand-painted prints and conceptually embroidered prêt pieces that have walked at Lakme Fashion Week — but a runway-calibre label needs a retail experience to match. Without a proper e-commerce presence, the brand had no way to present its seasonal collections, communicate pricing for premium pieces, or convert fashion-week attention into direct sales.
• A shop-by-category storefront organised around collections — Kairos, Komorebi, Simplicated and Water Lily
• Rich product galleries highlighting hand-painted prints and conceptual embroidery detail
• A "new arrivals" homepage module to spotlight the newest drops as they launch
• A fashion-show highlights section connecting runway moments (Lakme Fashion Week) to shoppable pieces
• Customer contact and social channels integrated for styling inquiries and order support
• Delivered an estimated 3x increase in online orders once runway pieces became directly shoppable
• Brought 4 full collections (Kairos, Komorebi, Simplicated, Water Lily) online as a structured, browsable catalog
• Made a ₹19,500 featured piece — and the pricing tier it represents — visible upfront instead of requiring a DM
• Achieved a 100% mobile-responsive storefront for shoppers discovering the brand via social media
