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A white-label, bank-branded dining offers platform (powered by Alliances Galore) deployed across multiple banking partners — Axis Bank, HDFC Bank and Standard Chartered — each with its own campaign, pricing model and cardholder rewards integration running on the same underlying system.
Axis Bank, HDFC Bank, and Standard Chartered Bank
Food & Hospitality
A white-label, bank-branded dining offers platform (powered by Alliances Galore) deployed across multiple banking partners — Axis Bank, HDFC Bank and Standard Chartered — each with its own campaign, pricing model and cardholder rewards integration running on the same underlying system.
Banks running cardholder dining benefits — whether a time-boxed festival promotion or an always-on loyalty perk — each needed a dedicated, on-brand booking experience rather than a generic third-party offers page. Axis Bank wanted a short festival campaign (3-19 November) built around a fixed ₹799 three-course meal; HDFC Bank wanted a longer 17-day, 7-city festival with tiered Premium/Elite pricing routed through its SmartBuy rewards ecosystem; and Standard Chartered wanted a standing, always-on discount catalog across 600+ restaurants nationwide for its 'The Good Life' program. All three needed city/area-based restaurant discovery, clear offer terms, and a direct path from browsing to reservation — without each bank building a one-off booking system from scratch.
• A shared platform architecture (built by Alliances Galore) that banks can re-skin per campaign — branded landing page, offer terms, and campaign dates swapped per partner while the booking flow stays constant
• City- and area-based restaurant discovery: a city selector for Axis Bank and HDFC Bank's festival campaigns, and a full search bar (City, Area, Restaurant, Cuisine) for Standard Chartered's always-on catalog of 600+ restaurants
• A 'Trending Restaurants' grid on every deployment, showing cuisine tags, offer details and a direct Reserve Now action for each partner venue
• Configurable pricing models per bank: a single fixed price (Axis Bank's ₹799 three-course meal), tiered city pricing (HDFC's ₹849/₹1,169 Premium-Elite structure), or a flat percentage discount (Standard Chartered's 15% off at all partner restaurants)
• Bank-specific rewards and cross-sell integration — Axis Bank Credit Card/Account sign-up banners, HDFC's SmartBuy rewards ecosystem linkage, and Standard Chartered's 'The Good Life' loyalty branding
• Co-branded header/footer on every instance crediting the bank as partner and Alliances Galore as platform operator, with consistent Terms & Conditions and Privacy Policy handling
• Let three different banks launch cardholder dining benefits — two seasonal campaigns and one always-on program — on one proven platform instead of three bespoke builds
• Covered 7 cities for both Axis Bank and HDFC Bank's festival campaigns, and a national footprint of 600+ restaurants for Standard Chartered's standing program
• Supported three distinct pricing models (fixed price, tiered city pricing, flat discount) on the same underlying booking and discovery flow
• Turned each bank's dining benefit into an active cardholder engagement and acquisition channel, with card/account cross-sell or rewards-program integration built into the browsing experience
