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A premium men's fashion e-commerce platform for tailored suits and shirts, combining ready-to-wear shopping with a guided Made-to-Measure configurator, full order tracking, and post-purchase alteration support — positioned around 'Swiss precision, Indian craftsmanship.
Savan
E-Commerce
A premium men's fashion e-commerce platform for tailored suits and shirts, combining ready-to-wear shopping with a guided Made-to-Measure configurator, full order tracking, and post-purchase alteration support — positioned around 'Swiss precision, Indian craftsmanship.
SAVAN needed an e-commerce experience that could sell premium tailored menswear (suits and shirts priced upward of ₹20,000) online with the same confidence as an in-store tailor — letting customers browse by category, buy ready-made pieces in standard sizes, or step through a guided Made-to-Measure flow for a fully custom fit, while also handling the realities of made-to-order apparel: alterations, exchanges, and precise order tracking.
• A 'Shop By Category' homepage grid (Suits, Shirts, and more) using full-bleed editorial-style photography to set a premium tone from the first scroll
• A 'New Arrival' product grid showing fabric sourcing (e.g. 'Summer Linen Silk by Delfino, Italy'), color swatches and pricing directly on each card
• A detailed Product Display Page with size selection (XS-XXL), a personalized 'recommended size based on your fit preferences' prompt, pincode-based delivery checking, and multi-image product galleries with styling tips and feature call-outs
• A dedicated 'Made To Measure' journey ('Cut To Fit, Made To Last') — a 5-step guided configurator starting with garment choice, then fabric selection organized by tier (Classic Wool, Premium Italian Wool, Linen & Blends) with swatch-level detail (composition, GSM)
• Streamlined sign-in via Google OAuth or email, with lifestyle photography reinforcing the brand's premium positioning on the auth screen
• A complete checkout flow — delivery address selection, coupon application, transparent price breakdown (product price, shipping, convenience charge) — through to order placement
• A visual order-tracking timeline (Order Placed → Processing → In Transit → Out for Delivery → Delivered) with estimated delivery date, and self-serve post-purchase actions: View Invoice, Cancel Order, Return Request, Exchange Request, and — notably — Alteration Request for made-to-measure pieces
• Brought a made-to-measure, high-ticket tailoring experience (₹20,000+ suits) online with the product storytelling and fabric-level detail normally reserved for in-person tailors
• Reduced fit-related returns by surfacing personalized size recommendations and a dedicated fabric/garment configurator before purchase
• Gave customers full visibility into order status post-purchase, including a dedicated Alteration Request flow unique to made-to-order apparel
• Streamlined account creation with Google sign-in, lowering friction at a key conversion point
• Delivered a consistent premium visual identity — dark wine accent color, editorial photography, serif wordmark — across every step from category browsing to delivery tracking
