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A product-catalog website for a 20-year food processing equipment manufacturer, helping technical buyers evaluate and enquire across four machinery lines without a lengthy back-and-forth.
Nexgen Hygiene Systems
Enterprise & Manufacturing
A product-catalog website for a 20-year food processing equipment manufacturer, helping technical buyers evaluate and enquire across four machinery lines without a lengthy back-and-forth.
With 20 years of experience, 5,000+ installations, and customers in 20 countries, Nexgen builds highly specialized machinery — from hygiene stations to cashew processing and air knife drying systems — that food processing plants need to evaluate in technical detail before buying. Prospective buyers researching equipment upgrades had no single place to compare Nexgen's four product lines side by side, see proof of past deployments, or request a quote without a lengthy back-and-forth, risking lost enquiries to competitors with clearer digital catalogs.
• Four structured product lines — Hygiene Stations, Food Processing Machines, Air Knife Drying Systems, and Cashew Processing Machines — each with individual product detail pages
• Case studies demonstrating real-world installations to support technical buyers' due diligence
• A blog addressing plant hygiene and food safety topics relevant to procurement and operations teams
• A careers section to support hiring alongside the company's global growth
• Streamlined quote-request and contact forms tied to each product category
• Drove an estimated 2.5x increase in product enquiries after buyers could compare all 4 product lines in one place
• Brought 50 individual products online for the first time, replacing ad hoc spec-sheet requests
• Reinforced credibility with proof of the company's reach across 20 countries, directly on the product pages
• Gave technical buyers self-serve access to specs backed by 5,000+ real-world installations
