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A flower and garland e-commerce marketplace connecting Pune customers with 120+ local florists, with temple-direct delivery and subscription garland plans.
Phulwari
E-Commerce
A flower and garland e-commerce marketplace connecting Pune customers with 120+ local florists, with temple-direct delivery and subscription garland plans.
Local florists selling pooja garlands, festival décor and birthday bouquets relied on phone orders and WhatsApp, which gave customers no way to browse real-time stock, track delivery, or get flowers sent straight to a temple for darshan. Vendors had no shared dashboard for orders or margins, and the business itself lacked visibility into revenue by area, pending vendor approvals or subscription garland deliveries across its 120-plus partner florist network in Pimpri, Chinchwad and Nigdi.
• Customer marketplace with category browsing (Pooja & Devotional, Festivals, Birthdays, Anniversary) and temple-direct delivery for darshan garlands
• Daily Garland subscription plans alongside one-off orders, with OTP-based delivery confirmation and live order tracking
• Vendor onboarding and approval workflow, with per-vendor product and margin management
• Delivery Agent app view showing today's assignments, in-transit orders and average delivery time
• Admin backend with revenue-by-area breakdowns, order category trends, vendor management and ratings/reviews moderation
• Unified 120+ partner florists onto one marketplace instead of each running phone and WhatsApp orders separately
• Tracked ₹90,701 in weekly online revenue on a single admin dashboard, broken down by area
• Brought average delivery time down to 24 minutes with live order tracking and OTP-based confirmation
• Replaced manual vendor coordination with a structured onboarding and approval workflow across the florist network
