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A repositioning website for an established architecture practice recently integrated into Telge Projects, reassuring existing clients of continuity while signalling a modernized, BIM-driven workflow to new prospects.
Edward Farr Architects Inc.
Architecture & Real Estate
A repositioning website for an established architecture practice recently integrated into Telge Projects, reassuring existing clients of continuity while signaling a modernized, BIM-driven workflow to new prospects.
Following its acquisition by Telge Projects, Edward Farr Architects needed a site that could reassure existing clients of continuity while signaling a modernized, BIM-driven workflow to new prospects. The firm's decades of design experience risked being lost in the transition unless the site could clearly connect its legacy portfolio to its newly integrated engineering and digital-construction capabilities.
• A homepage built around the tagline "Innovative Sustainable Smart Architecture Built To Outperform," setting the tone for the firm's repositioning
• "Our Work" portfolio organized across industrial, office, retail, and residential project categories
• A leadership statement from Shraddha Telge explaining how established design practices now blend with modern BIM workflows
• A four-step Design Process section covering requirements analysis, concept design, documentation, and construction support
• A Studio page introducing the team, plus a clear call-to-action inviting visitors to start a project
• Organized decades of legacy work into 4 clear project categories, making the portfolio browsable for the first time post-acquisition
• Clarified the firm's modernized BIM-driven process across 4 defined stages, replacing an undocumented workflow
• Signalled continuity to existing clients under the unified Telge Projects structure, reducing post-acquisition churn risk
• Gave the newly repositioned firm a single, consistent call-to-action path for new project inquiries
