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A WhatsApp Business management platform unifying inbox, campaigns, chatbots, AI agents, CRM and analytics into one dashboard for teams running customer conversations and marketing at scale.
Internal
SaaS & CRM Platforms
A WhatsApp Business management platform unifying inbox, campaigns, chatbots, AI agents, CRM and analytics into one dashboard for teams running customer conversations and marketing at scale.
Businesses running customer conversations and marketing on WhatsApp needed more than a single connected number — they needed a shared inbox for multiple agents, a way to launch and track bulk campaigns within Meta's messaging limits, chatbots and AI agents to handle routine queries, a CRM to manage the resulting pipeline, and analytics to know whether any of it was working, all without stitching together separate tools.
• A Dashboard summarizing conversations, campaigns sent, total contacts, messages today and active chatbots, plus AI Insights suggesting next actions from live WhatsApp data
• A Marketing Intelligence panel tracking audience reached, delivery rate, automation coverage, daily sending capacity, response rate and contact growth
• A shared Inbox with conversation filters (Open, Pending, Closed, Mine, Transferred, AI Handoff, Unread) and inline AI-assisted replies with an 'AI Handoff' indicator
• A Contacts module with tagging, CRM stage tracking, import/export and per-contact detail pages (messages, conversations, campaigns, activity timeline)
• A Campaigns module showing daily Meta messaging limits, messaging quality score, delivery/read rates, and per-campaign recipient/delivery/read/failure breakdowns
• A Templates library (58+ WhatsApp message templates) with category filters, AI template generation, and a guided 3-step Create Template flow with live preview
• Chatbots with platform-wide session analytics (completion rate, sessions by bot, bot status) and a no-code 'Create from Scratch' flow (trigger types: First Message, Keyword, Schedule, Tag Added, etc.)
• A Media Library for reusing assets across templates, campaigns, flows and the AI agent, organized into folders with storage usage tracking
• AI Agents built on a custom knowledge base with human handoff, session tracking and form-response capture
• A built-in CRM with a Kanban/Table sales pipeline, deal stages, priority, tags, value and an 'Ask AI' action alongside configurable workflows
• An Analytics suite with AI performance insights, message trend charts, delivery/read/pending/failed status breakdowns and campaign performance
• CTWA (Click-to-WhatsApp) Ad Attribution tracking leads, 72-hour conversation windows, chatbot triggers and conversion rate per linked ad campaign
• Gave teams one dashboard view of 1,322 chats handled, 1,884 contacts and 36 campaigns instead of juggling WhatsApp Business app, spreadsheets and ad hoc tools
• Replaced manual message tracking with live delivery (~95%) and response rate (135 active conversations) metrics surfaced automatically
• Cut repetitive support load with active chatbots and AI agents handling first-contact queries (e.g. a Roofsol Solar lead-qualification bot) before human handoff
• Centralized 58 approved WhatsApp templates in one searchable library instead of re-creating messages per campaign
• Connected ad spend to outcomes via CTWA attribution, tying Click-to-WhatsApp leads to 72-hour conversation windows and chatbot-triggered conversions
• Gave sales a built-in CRM pipeline (122 deals tracked) directly against WhatsApp contacts instead of a disconnected spreadsheet or separate CRM tool
